Interview with Gulnaz Khusainova

About You
Who are you?
Gulnaz KhusainovaGulnaz Khusainova
Who are you? Don’t be afraid to tell us a little secret about you as a person 😉
Originally from Russia, I now live in Copenhagen and run EasySize – a data-driven company disrupting fashion e-commerce. I have founded my first startup at the age of 19 and prior to EasySize, I was a founder and a CEO of 2 more startups in e-commerce, technology and mobile.
I hold MSc in Strategic marketing and have an experience in big data technologies, while working as a Head of unit in one of the largest banks in Russia.I am passionate about data technologies, fashion e-commerce and disruptive technologies.
3 words that describe you the best
    • entrepreneur
    • feminist
    • data geek
What would you say that you are really good at?
Your Startup / Company
What’s the name of your startup / company?
EasySize
How would you categorize it?
  • E-Commerce Startup, Fashion Startup
What’s your title there?
Founder & CEO
What’s the URL?
http://www.easysize.me
Describe your product/startup in 100 words or less:
EasySize is a data-driven technology defining clothing sizes and decreasing returns for online-shops. We help online shops to save money and offer their clients a new shopping experience.
EasySize has proven to decrease returns up to 35% and increase conversion to sales by 25-42%. Our latest live data with European online-shops has proven that EasySize has a 91% accuracy when predicting clothes sizes.
Your Recommendations
3 blogs you read every day
  • mattermark.com
  • drapersonline.com
  • ecommercenews.eu
3 mobile apps you downloaded lately
  • Pause
  • Clue
  • Splitwise
3 books that you read lately
  • Martian
  • Traction: A Startup Guide to Getting Customers
  • Sweetness #9 Sweetness #9 by Stephan Eirik Clark 3.21 of 5 stars 3.21 avg rating — 1,113 ratings published 2014 Fast Food Nation meets The Corrections in the brilliant literary debut T.C. Boyle calls “funny and moving.” David Leveraux is an Apprentice Flavor Chemist at one of the world’s leading flavor producti …more
3 events / meetups / conferences you visited lately
  • Slush (http://www.slush.org/ ) Helsinki
  • “Nordic Made” project speaker and Denmark’s tech scene’s representative (http://www.nordicmade.org/) New York
  • CPHFTW “Women in Tech” speaker and organiser (http://www.eventbrite.com/e/more-women-in-tech-tickets-17424962532?aff=eac2 )
3 web apps / startups that you fell in love lately
  • Clue
  • Mattermark
What’s the quote you live by?
Stay focused Stay focused
How do you keep yourself organized?
I have certain rules and tips, which help me to stay organised.

1. Time slots during a day – specific time for meetings and strategy sessions
2. Emails – it’s easy to become a “slave” of your emails, so it’s important to handle it in a right way. I aim to have an Inbox zero: move emails to relevant folders, write short emails and delegate
3. If I have a chance to attend an event, I always ask myself: “Will this event add any value to my company? Or will it bring pleasure to me personally?” If the answer is “I am not sure” or “No”, then I easily skip an event. It is important to dedicate your time only on key things or something, that makes you happy.

How do you adapt to a new working environment?
I try to make the environment “my own” – meaning, that it has to be comfortable for you.
Easy-fix is to have a pair of good headphones and a nice music, so you can create a productive and a nice environment anywhere: noisy cafés, co-working spaces or offices.Long-term-fix is to ensure, that the space is physically comfortable and ergonomic, as well as add some special essentials –things, which you like. For me, it would be my Moleskine, chargers and my favourite mug.
An article / blog post that inspired you lately
https://medium.com/@bhorowitz/how-to-ruin-your-company-with-one-bad-process-770c2ccef3c3?_hsenc=p2ANqtz-97uTdECmdYhIlWopdwwTgDrprOfU975NoF02eQ8Q68sLI3d3k7oEtb97A5JcRfdn6DHAxdcjxj-6SDIvkYpUYFe5AMLg&_hsmi=24550679#.sc605tvnb
What was the last project you were working on?
What was the biggest challenge in your life? How did you manage to solve it?
Since launching the product in late October 2014, these are the main achievements of EasySize:

– 39% of online shops’ visitors use EasySize to define their size.
– EasySize has proven to decrease returns by 35%.
– EasySize has proven to increase sales by 25-42%
– No additional work from online shops (clothes measurements, photos etc.) are required. API integration with 20 lines of code and in less than in an hour
– Database with shopping history from 500.000 unique users and covering 500+ fashion brands.
– Proven accuracy – 91% of clothes with a size predicted by EasySize are not returned.

How does a typical work day look like?
My regular day usually starts at around 8am – I enjoy having some time alone in the office, while it’s still quite and i can fully concentrate. Then, the entire team gathers every work day at 9.30 am for a daily standup (meeting regarding daily tasks and updates). We try to be agile, and daily standups allow everyone in the team to understand what’s currently happening in the company.
Time management is something that I found really challenging and it is something I constantly try to improve. I use a few rules, which help me to be more focused:
– Meetings slots. Every day (except for Thursdays) I have time slots at 8-11am and 3-6pm open for meetings (internal with the team and external ones). It allows me to have some time for actual work, as well as to limit overall number of meetings.
– Strategic planning sessions on Thursday. I try to not have any meetings on Thursday, so there is time for me to plan the next steps for the company, and not only daily administrative tasks.
– Managing emails. Emails is a big part of my daily routine and it is also one of the trickiest and most time consuming activities. I have some tips regarding it – check out my blog post about it (link to https://medium.com/easysize-guests-wall/how-to-not-be-your-emails-slave-4b90d28507e5#.iv6trstz5)
What are your biggest accomplishments?
Since launching the product in late October 2014, these are the main achievements of EasySize:

– 39% of online shops’ visitors use EasySize to define their size.
– EasySize has proven to decrease returns by 35%.
– EasySize has proven to increase sales by 25-42%
– No additional work from online shops (clothes measurements, photos etc.) are required. API integration with 20 lines of code and in less than in an hour
– Database with shopping history from 500.000 unique users and covering 500+ fashion brands.
– Proven accuracy – 91% of clothes with a size predicted by EasySize are not returned.

LinkedIn
https://dk.linkedin.com/in/gkhusainova
Skype
g-khusainova
Twitter
gkhusainova
What’s the best way to contact you?
Skype
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WebEntrepreneur

Hamed Farhadian - Web Entrepeneur & Digital Strategist
I love writing about entrepreneurial topics that help startups, growth hackers and developers to streamline their work process and get more stuff done.

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