Long Tail 101

long-tail-enIf you’re not into the latest Internet jargon, you may not be familiar with the word “long tail.” (Or, if you have heard of it, then no, it was not referring to a giant rat or any other type of animal). The word “long tail” for Google and SEO purposes goes back to Wired articles written by editor Chris Anderson.

Long Tail refers to the attempt to draw in visitors who are searching infrequent queries to a site. The most basic term defined by Portent online is “The Long Tail” is specifically a niche search of phrases.

It is usually more than two words in length, very specific, and offers low competition, low search volume, and high search intent. However, when you group these words together (and add their individual traffic) they generate just as much traffic!
Now, let’s get into a specific example. You review the data on your site and see that the word “music” brings in the most traffic. The other four phrases that bring in traffic are: “Who has the best music?” “I hate music” “Where to download music” and “why has music changed.” Individually they do not bring in as much traffic, but together they generate just as much traffic, while also providing better conversion because people are searching for exactly what they want.
What was discovered was that the long tails actually generate better traffic, providing better conversions and leading to more revenue. The main reason this method works is because people searching for a specific item are more likely to buy that item when they find it.
So to conclude this lesson, keep this in mind: if your business website depends on people searching your site in Google, the Long Tail is highly important. Don’t put all of your emphasis on making one web page the most popular. Redirect your focus on making several pages that serve niche markets.


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How to make a effective website banner?

When you go to a website, do you notice the banners at the top,  on the bottom, one or two on the side of the webpage?  What exactly makes the website banner stand out and how do you determine if you want to click on the ad?  Do you click on the ad because of the text, the colors, the images or a specific combination of things?  Managed properly, a website banner digital display can be a powerful way to show awareness,  increase site traffic, and create conversions.  The most important thing to remember to incorporate on all your banners, is your call-to-action button.  A success website banner call to action button must lead people to a similar spot on your landing page.

Standard_Banner_Sizes_«_Designers_ToolboxAre you delivering the right message to the right people?  Your website banner should display the right message to the customer visiting on your site.  Think about what is main purpose of this advertisement and how does it work with the overall campaign for your product or service?  There are several details that you can use to be as precise as possible, showing the value of your product and make the choice to engage with your customer easier.  For those who are familiar with internet advertisement, you know creating a website banner isn’t as easy as just opening a drawing program on the computer, placing several images together in a group and adding bland text somewhere in the ad.

No matter how great of a product you may have, the wrong design could ruin the sale.  The other important aspect is the ad size.  If you are unsure what size to use for your banner, there are 2 great sources you can use as a reference.  (1) The Interactive Advertising Bureau, or IAB, website explains the specifications and the standards most banner ads adhere to.  (2) Designerstoolbox.com

~ Happy Selling

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