If you’re not into the latest Internet jargon, you may not be familiar with the word “long tail.” (Or, if you have heard of it, then no, it was not referring to a giant rat or any other type of animal). The word “long tail” for Google and SEO purposes goes back to Wired articles written by editor Chris Anderson.
Long Tail refers to the attempt to draw in visitors who are searching infrequent queries to a site. The most basic term defined by Portent online is “The Long Tail” is specifically a niche search of phrases.
It is usually more than two words in length, very specific, and offers low competition, low search volume, and high search intent. However, when you group these words together (and add their individual traffic) they generate just as much traffic!
Now, let’s get into a specific example. You review the data on your site and see that the word “music” brings in the most traffic. The other four phrases that bring in traffic are: “Who has the best music?” “I hate music” “Where to download music” and “why has music changed.” Individually they do not bring in as much traffic, but together they generate just as much traffic, while also providing better conversion because people are searching for exactly what they want.
What was discovered was that the long tails actually generate better traffic, providing better conversions and leading to more revenue. The main reason this method works is because people searching for a specific item are more likely to buy that item when they find it.
So to conclude this lesson, keep this in mind: if your business website depends on people searching your site in Google, the Long Tail is highly important. Don’t put all of your emphasis on making one web page the most popular. Redirect your focus on making several pages that serve niche markets.